Providing Excellent customer service is crucial for any business. Adam Graham highlights how customer experience impacts long-term success and brand loyalty. Importance of Customer Experience Brand Loyalty – Satisfied customers become repeat buyers. Positive Reputation – Happy customers leave positive reviews, attracting more business. Competitive Advantage – Superior service sets https://www.entrepreneur.com/starting-a-business/five-lessons-from-an-entrepreneur-who-almost-invented/487330