Sean John was more than just a fashion brand. It was an extension of Sean Combs’ lifestyle and entrepreneurial mindset. By the late 1990s and early 2000s, hip-hop had firmly established itself as a dominant cultural force, and fashion became a key medium of expression. Combs recognized this shift and created Sean John to reflect the confidence, success, and swagger of the hip-hop gene... https://seanjohnclothing.com/